Our social impact is considerable. We have the power to raise awareness with our content, ramp up education with our learning solutions and provide work and prosperity in our operating countries.
- Societal impact
- Learning impact
- Data & privacy impact
- Raising awareness
- Partnerships, sponsoring and donations
- Reporting principles and data collection
Both media and learning have a vital role in promoting democracy. Through media and learning solutions, Sanoma participates in producing and disseminating information and knowledge. The ability to think critically, as well as being able to read and write, is considered a skill needed to participate in democratic life. In addition to securing literacy, and critical thinking, education also prepares individuals to take an active role and to participate in society.
Educating, informing and strengthening democracy being the “watchdog” of those who all benefit society. Some of the impacts are out of our reach. Recognising this, we focus on increasing the positive impacts that media has on the individual. By reflecting and fostering diversity in society we are able to facilitate understanding, debate and social cohesion by offering multiple platforms for comment, participation, content creation and interaction.
We impact the society with our content (print, online, learning material, radio or TV) affecting attitudes, knowledge, actions and ideas. We strive to influence the content impact, also known as ‘brainprint’, by applying high ethical standards, best-in-class journalistic principles and continuous interaction with consumers to ensure high quality and highly focused content creation. We wish to contribute in building a big picture that consists of diverse perspectives. Read more about raising awareness.
The target of modern education is to develop children for their future role in society. Developing children best through education means maximising learning impact: the best learning outcomes are obtained with pupils who are engaged to learn and teachers who can work efficiently. We believe that high-quality learning resources are indispensable to this. Learning results achieved with our resources are high, giving teachers, pupils and society immediate and enduring value. We have decades of experience and strong roots in some of the best educational systems in the world, such as Finland. Our methodologies are based on a profound understanding of teachers and pupils, as well as unrivalled expertise in instructional design. Our learning methodologies - multichannel, print and digital – help to maximise teachers’ time and attention for individual pupils. By automating workflows and creating dashboards we give them more time to teach. By integrating digital technology into our methodologies, we offer them an effective personalised learning path. This, in turn, empowers the teacher to achieve the full learning potential of each pupil.
"Our learning methodologies - multichannel, print and digital – help to maximise teachers’ time and attention for individual pupils"
Data & privacy impact
Data is a resource that benefits businesses and consumers. Taking good care of our consumers’ privacy, being transparent, and offering our consumers choices regarding the use of their data helps us to build a relationship of trust. We are able to bring value to our customers through data while fostering a trusted relationship. Privacy is built into our products by assessing the privacy impacts of data use in advance.
Data helps us make better and more interesting services and content for our audiences that benefit both the individual and the society. Innovative uses of data and analytics benefit B2B customers and consumers by enhancing the impacts that our products have. Data helps consumers to find relevant content and enables better learning results for students. Data is used to create personalised features and content recommendations and avoid advertising overload by selecting on relevancy.
We believe that increasing knowledge and raising awareness is an important element in the quest to create a sustainable world. We want to raise discussions, create opportunities, connect people and encourage them to change their perception. We have the capacity to inform, create debate and engage about responsibility issues, such as pressing environmental matters, human rights, economic and social justice, and wellbeing.
Arman Alizad brings the debate about human rights in living rooms
In the Arman and the last crusade – documentary TV series by Nelonen, a Finnish TV channel - Arman Alizad travels around the world and lives for 10 days in different communities, tribes and environments that differ considerably from western societies. He lives with native families and acts upon their customs and culture. The touching stories and tragic destinies have made a significant impact with Finnish audiences, opening their eyes to the events in the world and human rights questions. “It has been exceptional that this programme has attracted such audiences that don´t usually follow reality programmes. That says a lot about the powerful reach of television and that the message in the programme has been current. Arman himself is a powerful character that has a different narrative approach that has convinced audiences,” says Channel Manager Ville Toivonen.
The programme has increased the knowledge of the world around us, giving perspective and raising awareness to appreciate what we here in Finland have. Plan Finland (a charity organisation supporting the human rights of children) was the official partner of the programme.
“The weakest people were able to share stories that challenge current assumptions and help eliminating fear towards the unknown,” explains Plan´s Marketing Director Kirsi Mettälä.
Partnerships, sponsoring and donations
Every year, and with the approval of the Annual General Meeting, Sanoma donates the sum of EUR 682,300 to charity, of which 30% represents the free media space for the initiatives we supported. The two main projects that we supported in 2015 remained the same as last year: the John Nurminen Foundation and The Children´s Hospital. The John Nurminen Foundation’s Clean Baltic Sea has enjoyed our support for many years. Through direct financial support and by offering media space in our Finnish media, both print and TV, we have been able to contribute to the decontamination of the Baltic Sea. During the past few years the Clean Baltic Sea project has delivered some tangible results.
"The two main projects that we supported in 2015 remained the same as last year: the John Nurminen Foundation and The Children´s Hospital"
The support association for the New Children’s Hospital 2017 wishes to accelerate the construction of a new expert unit in a children’s hospital in Finland. With many of our print and digital media brands giving media exposure, Sanoma has been a key supporter of the initiative since the very beginning.
In addition to making large donations we participated in a number of local initiatives as part of our wish to be good corporate citizens. The ways in which we can contribute varies: we can offer media exposure, do volunteer work, use our media products to raise awareness, or offer our products and services. Media exposure is important to charities because it increases their fund-raising opportunities. Initiatives are selected by the local businesses unit with a view to benefitting the local society or as part of a bigger global initiative. Here are some of last year's examples, from different business units:
Reporting principles and data collection
This report has been compiled in accordance with GRI G4 Guidelines (Core) and the additional media sector guidelines (GRI Media Sector Supplement). We also applied the Reporting Principles in this report. We focused on two main segments, Consumer Media and Learning, as well as the Group support functions. Unless otherwise stated, the report covers Sanoma’s operations in all its operating countries focusing in our core business so “other operations” are not included. The CSR report is an integral part of the Annual report (Sanoma View) and financial statements. More information can be found on the company website. The reporting period for this CSR report is Sanoma’s financial reporting period 1 January to 31 December 2015. Sanoma intends to publish its next CSR Report in 2017.
A list of key reported items can be found in the GRI Index Table. The reported disclosures and indicators are seen to give appropriate information about our performance. The calculation principles are compliant with the GRI G4 Guidelines and information is reported if available and relevant. The economic responsibility section and figures are consistent with the ﬁnancial statement. The numbers concerning environmental responsibility have primarily been collected from business units and data systems. Statistics from the Finnish energy organisation Motiva have been used in the calculations of carbon dioxide emissions. Information pertaining to social responsibility has been collected from HR systems, business units and representatives. Certain ﬁgures are not comparable to earlier years due to change of reporting systems and reporting methods.